it's nice to meet you, I'm Juliana Lima,

but you can call me Ju :)

​

after more than 19 years of traveling around words, agencies, brands, and cities in Brasil, I've been based in New York City since 2018, finding new ways to write new stories while combining the know-how built into creative writing in Portuguese with my cultural, personal, and professional adventures immersed in my second language, English.
 
from social content to branding strategies to integrated campaigns, I've been working for small businesses and global brands such as FARM Rio since 2020, one of the biggest Brazilian fashion brands that has now landed in the U.S., Europe & the Middle East and has long-time partnerships with Adidas, Levi's, Starbucks, and Sézane. For 2 years (2023-25), I was also one of the voices for Natura International, the #1 beauty and personal care brand in Brasil that is expanding to the American and European cosmetic markets alongside its own company, Avon. As freelance gigs, I've worked for Motorola, Anomaly London, Impact Hub+Cartier Women's Initiative, Biomma Strategic Consulting, Sallve Beauty, and Mesa (Neutrox project).

 

speaking of all that, I'm literally diving into different cultures,

exploring fresh adventures, 

and getting ready to write bright-new stories.